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April 29, 2008


Prophet Equity's New Vice President Focuses on Operational Improvement

April 29, 2008
Public Press Release


Southlake, TX-- April 29, 2008- Prophet Equity LLC, a private equity firm that makes control equity investments in underperforming middle and lower middle market companies, announced today that Brian Hegi has joined the firm as Vice President.

Ross Gatlin, CEO & Managing Partner of Prophet commented, "We are excited about having Brian join us at this point in Prophet's history, as he brings a solid background in operational and turnaround consulting, tempered with strong knowledge of how private equity functions in the lower middle market. Brian will define and implement value creation initiatives in our portfolio."

Prior to joining Prophet Equity, Brian was a Vice President with AlixPartners' Performance Improvement (PI) practice, a results oriented global leader in corporate restructuring and operations improvement consulting. Over the course of his four-year career at AlixPartners, Brian worked on numerous operational improvement projects in the food distribution, consumer packaged goods, automotive aftermarket, manufacturing, electronics and retail industries. Much of Brian's work focused on improving supply chain efficiencies, reducing direct material costs and improving product profitability within lower and middle market companies.

Prior to business school, Brian was a key member of the start-up team at ICG Commerce, an Internet Capital Group portfolio company, seeking to create the first comprehensive procurement services firm. Mr. Hegi joined ICG Commerce from AT Kearney, where he focused on reducing manufacturing complexity within the automotive industry.

Brian holds a BA in Economics from Vanderbilt University, as well as, a MBA in finance and management from the McCombs School of Business at the University of Texas.

Prophet Equity is a private equity firm that uses proven, data-driven, analytical techniques couples with over 100 cumulative years of investment and management experience to invest in, unlock and realize future value today. Partnering with owners and management teams, our team of experts utilize a toolkit that is Fortune 500 tested and private equity proven to diagnose and drive dramatic value creation. Portfolio company management teams are highly motivated with clear, uncapped incentives based on realized business performance.

Over the last decade alone, our Principals have invested and managed approximately $300 million of control equity in entities with over $2.5 billion in revenue. Our control equity investments focus on lower and middle market companies with strategically strong businesses and significant value creation potential, such as those found in partnerships, corporate carve-outs, divestitures and non-strategic businesses of larger companies. Representative business situations include special situations, succession planning, recapitalizations, reorganizations, turnarounds, acquisitions, mergers and bankruptcies.

To contact us regarding a deal, please email us or call us at 1.817.898.1500. To learn more about our investment criteria, please visit the Investment Criteria section of our website. Other material on our approach can be found at www.prophetequity.com or by calling us at 1.817.898.1500.

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Certain statements in this press release including, but not limited to, statements as to the opinions of the Prophet Equity team and benefits and results of work are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. The forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, Prophet Equity disclaims any obligation to update these forward-looking statements to reflect the future events or circumstances. The historical values cited here are unaudited.

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